Testimonials about Cognitive Project Management

Cognitive Project Management is a project management model designed by ICS-Research specifically for the construction industry. It came about in response to frustration with conventional Project Management literature, which subscribes to the flawed notion that one size fits all. ICS-Research discovered, early on, that project management is radically different from one industry to the next, and that there did not exist a Project Management Model tailored to the unique challenges and opportunities of Construction Project Management.

While still in its early stages of development, Cognitive Project Management is already turning heads. Just consider the following comments:


Momentum Management may well be the most practical and straight-forward concept devised to date. – Mike Hopkins, Vice President, Fluor

This is the best explanation I have received. I work in small communities and on projects that are under $5mil. Will Work Element Builds work for this? And if yes, where do I get the information on this system and its implementation? None of the Architects, Engineers, or other related disciplines that I have ever talked to or worked with, have ever proposed this type of system/management. Fantastic advice! Please advise. –  William Ray

BRAVO!!!  I have been trying to convince some of my past employers of this!!!!! These guys that have the standard PMP certs etc. are totally theoretical and not practical!!! Buildings are built from the ground up!! (unless you’re in Boston). I am very familiar with various scheduling programs and feel that one of the biggest problems with the younger guys is their understanding of dependencies and logic!! These are the real nuts & bolts of scheduling! Steven Noonan

What I am beginning to like about Murray’s Cognitive Project Time Management (after the first 28 pages, mind you) is breaking down the processes further into more distinct and manageable parts or common language, so upon (1) A report, we can see the project as it proceeds down the Project Life Cycle more clearly and not wait until trouble starts mounting, (2) An issue, we can get at the root cause(s) faster and earlier, and (3) Etc. Like a roadmap. Judy Miao

I really like the basic premise of Cognitive Project Management‘s Time Management, where the focus is on effective use of time by Project Execution Team and without which it is impossible to achieve effective project execution. The Cognitive F.A.C.E Diamond is a simple yet powerful symbolic representation of the flow of information to achieve effective Project Execution. –  Vamsi Chand

The topic of the three uses of CPM Scheduling is clear to me. As Connie noted, it ties nicely back into the discussion on the provider/consumer concept with the CPM schedule itself serving as the foundation. In addition, it has great potential to provide a well organized way to group all of the various CPM participants’ tasks and responsibilities into three groups to further clarify what gets done and by whom. Richard Cammaretta

The Cognitive T.I.M.E.  Framework explains perfectly the fractal nature of project management. This is essential reading for people serious about Project Management, to understand how the different pieces of the jigsaw fit together. I agree that the first area of learning is the technological aspect, in order to grasp the full extent of the other three elements of the framework cohesively. Morris Bellangrande